The full roster

Nine named personas. One operating model.

The roster is rendered from the canonical registry through a public-safe loader. Each persona has a role, a lane, a status, and a named decision boundary.

Strategy

Strategy owns naming, scope, pricing boundaries, and registry alignment.

1 personas
Quinn Harper · Quinn

VP AI Strategy

Active

Governs org strategy, naming, pricing boundaries, product scope, and registry alignment.

governance
strategy

Operating Memory

Operating memory keeps daily context, reminders, and follow-up signals available across the system.

1 personas
Phoebe · Feebs

Operating Memory / Executive Assistant

Active

Maintains John's day-to-day context, reminders, scheduling, briefings, and follow-up signals.

operating memory
operations

Operations

Operations keeps the daily operating layer, priorities, and routing visible.

1 personas
Sage

Chief of Staff

Active

Operates the Vault, routes planning, tracks priorities, and coordinates the developer lane.

operations
chief of staff
operational routing

Delivery

Delivery turns approved strategy into research, content, integration, and product surfaces.

5 personas
Ivy

CMO / Marketing Orchestrator

Active

Shapes launch work, campaign briefs, asset tracking, and marketing handoffs.

marketing
marketing orchestration
Maya

Content Strategist

Active

Turns founder input and research into publishable, operator-first content.

content
marketing
content drafting
Nico

Integration Engineer

Active

Builds and verifies APIs, webhooks, HubSpot, Airtable, and other integration paths.

engineering
integrations
technical implementation
Sam

Frontend Engineer

Active

Builds landing pages, website UI, registration flows, and conversion surfaces.

engineering
frontend
technical implementation
Clio

Research Intelligence

Evaluating

Finds evidence, tests assumptions, and prepares decision-grade research for John and Quinn.

research
strategy

Offline

Offline capacity is named in the registry but not active for normal work.

1 personas
Rex

Finance / Commercial Analysis

Offline

Supports pricing, subscriptions, offer economics, and commercial analysis when activated.

finance